Marketing

How to Interpret Food Marketing Jargon

How to Interpret Food Marketing Jargon

It’s easy to be misled by food marketing terms, with their vague definitions and easily misinterpreted wording.  It can be difficult for shoppers to know when the claims made by food labels actually mean what they appear to, or when they are purposefully misleading to draw in health conscious consumers.  Listed below are just a few of the most common food marketing terms defined and debunked.